Adidas Yeezy Boost is a MUST BUY
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Adidas is an old German company that was founded in the 1940s. They are the second-largest sportswear producer after Nike around the world. In Europe, they are actually number one. The company was started in Adolf Dassler’s mother’s house. The company was founded by two brothers and eventually, one brother grew weary of the relationship with Adolf and then created Puma.
Kanye West and Adidas
Kanye West and Adidas have a complicated history. Kanye originally designed shoes for Adidas, but sadly, they were shelved. First, Kanye partnered with Nike, but Kanye was not happy. Then, Adidas agreed to give him royalties and it was off to the races.
Boost, Slide, Cleat, and so on, Kanye has designed a powerful line of shoes for Adidas. The boost is a billion-dollar brand at this point and iconic shoes.